So hier steht es genau :
Hisatake Shibuya and reform, 1987 - present
In 1987, the Texas investors sold the company to Hisatake Shibuya, a Japanese entrepreneur who also owned the Musicians Institute in Hollywood and ESP Guitars (To this day, Schecter Guitar Research and ESP Guitars have remained separate entities).[1] Shibuya moved the company back to California and returned Schecter to its custom shop roots, devoting all its efforts to manufacturing high-end, expensive custom instruments.
Schecter guitars were once again only available from a few retailers, one of them being Sunset Custom Guitars located in Hollywood, which Hisatake Shibuya also owned. Sunset Custom Guitars happened to be the place where Michael Ciravolo, the future president of Schecter Guitar Research, worked.
In 1995, Schecter introduced the highly sought-after S Series guitars and basses, which were Fender-style instruments. In 1996, Hisatake Shibuya asked Michael Ciravolo to become Schecter's president and run the company. Michael Ciravolo, an experienced musician, brought to the company many well-known musicians as endorsees. These included Robert DeLeo of Stone Temple Pilots, and Jay Noel Yuenger and Sean Yseult of White Zombie.
Michael Ciravolo never really liked Fender designs, so he sought to distance the company from its past Fender-style models.[1] Toward that end, he added the Avenger, Hellcat, and Tempest models to the Schecter catalog. He also wanted to reach out to a new generation of musicians who were ignored by most major guitar manufacturers. Yet, at this point, the company was only producing expensive, custom shop models. (Schecter's maximum output was forty guitars a month.)[1] So, to realize his vision, Ciravolo began searching for a factory that could mass-produce Schecter guitars while maintaining high quality standards.
In 1997, Michael Ciravolo met with several Asian guitar manufacturers at the Tokyo Music Festival and subsequently decided on a factory located in Incheon, South Korea. (Though not known for sure, this location could be the electric guitar factory of World Musical Instrument co. Ltd.) Schecter's guitars would be built in the South Korea factory, after which they would be shipped to the U.S. to be set up in a Schecter shop. At the 1998 summer NAMM show, Schecter introduced the Diamond Series, which included six affordably priced non-custom guitars.
In 1999, Schecter added the seven string A-7 Avenger guitar to the Diamond Series. It also introduced the C-1, which was debuted by Jerry Horton in Papa Roach's "Last Resort" music video. Today, the company mass-produces affordable, non-custom guitars under the Diamond Series and continues to build expensive, handmade, custom models.
.
