Über geschäftliche Probleme der Firma/Marke wurde hier schon unter negativer Titelformulierung geschrieben. Trotz aller Unkenrufe gibt es Gibson noch!"
Heute hab ich folgende offizielle Mitteilung von Gibson via Facebook erhalten:
Gibson is pleased to announce new creative collaboration agreements with key boutique guitar makers and music inspired partners .
Gibson announced today that it has entered into multi-year collaboration agreements with Jimmy Wallace Guitars , Banker Custom Guitars and Echopark Guitars . Under these collaboration agreements, Gibson will give these key boutique builders and luthiers a license to use Gibson trademarks, including the Les Paul Body Shape Design® (U.S. Reg. No. 1782606), Explorer Body Shape Design® Trademark (U.S. Reg. No. 2053805), ES-335 Body Shape Design® Trademark (U.S. Reg. No. 2007277), Firebird Body Shape Design® (U.S. Reg. No. 4107670), Flying V Body Shape Design® Trademark (U.S. Reg. No. 2051790), Flying V Headstock® (U.S. Reg. No. 3976202), Headstock Design® (U.S. Reg. No. 1567052), FLYING V® (U.S. Reg. No. 1216644), FIREBIRD® (U.S. Reg. No. 5628009), EXPLORER® (U.S. Reg. No. 2641548), Firebird Headstock TM (collectively “Trademarks”).
Gibson has also committed to help showcase, promote and amplify Jimmy Wallace , Banker Custom and Echopark Guitars’ pursuit for craftmanship through Gibson channels and events. “We are excited about these collaborations; Orville Gibson started as a boutique builder in 1894 in his workshop in Kalamazoo, MI, and these new collaborations are a way to pay tribute to Orville’s legacy in support of boutique builders and luthiers,” said Cesar Gueikian , Chief Merchant Officer of Gibson Brands .
Jimmy Wallace Guitars was conceived by Jimmy Wallace in 1978 bringing over 40 years of experience in his “ life pursuit of tone, ” paying tribute to American craftsmanship and design. In addition to his personal musical career, Jimmy Wallace has been an ambassador for musicians for decades. He started the Dallas International Guitar Show in 1978 and has since become a respected voice within the dealer and collector community. Wallace has been instrumental in music education and promotion of young artists, including the “ Young Guns of Guitar 10 Under 20” competition, which has been supported by Gibson and is a melting pot for many young artists to reach the main stage. “I’m thrilled to reunite with Gibson through this exciting collaboration,” said Jimmy Wallace. “The opportunity granted to me by the new Gibson team brings authenticity back to Jimmy Wallace Guitars in a way I would have never imagined. I’m looking forward to the future with Gibson. ”
Banker Custom Guitars , started by Matthew Hughes , was born out of his love for vintage guitars and old school American Craftsmanship . When it comes to guitars, Matthew thinks there is an element of magic, passion, and artistry that goes into creating a guitar. Everything Matthew creates is done using the methods employed during the advent of the electric guitar, by hand. He is obsessed with tone and classic designs. “ Banker Guitars was conceived from a passion for the rugged, innovative spirit of the guitar craftsmen whose pioneering handwork inspired the advent of Rock and Roll, ” said Matthew Hughes . “ Gibson’s influence on the inception of electric guitar is deeply embedded in American history,” adds Hughes . “We are honored and humbled to have the opportunity to partner with them and utilize their iconic electric guitar designs to further the legacy of quality, playability and artistry that has inspired the greatest music of generations past, present, and future.”
Echopark Guitars was conceived in 2008 when Gabriel Currie started to make his individual mark in the guitar building community by hand-crafting instruments for various players. Currie uses his hands, eyes and ears to select and build every part of every instrument. He prides himself on his knowledge of tones and the history of the finest guitars ever built. Each and every instrument that is created by Gabriel Currie and his team is the product of a deeply bred lineage of American craftsmanship . They are instruments built with love, pieces of art that have been coddled and cared for from their inception; he makes practical, dynamic tools that are second-to-none for making music. It’s not a coincidence that Echopark Guitars is based in Detroit, Michigan, just hours away from Gibson’s birthplace in Kalamazoo . “Everything that is perfect about the instrument had already been developed by Gibson long before any of us got here!” says Gabriel Currie . “My goal is to help preserve this legacy and take part in building inspiring instruments,” adds Currie .
Gibson has also announced that they have entered into multi-year collaboration agreements with Thalia Brands and Aviator Nation . Thalia Brands was conceived by Chris Bradley and his daughter Thalia in 2010 when 8-year old Thalia was playing guitar and envisioned a beautiful capo, one that would perfectly match the Hawaiian Koa & Abalone inlaid guitar she loved. Today, Thalia designs and manufactures a full range of guitar accessories and lifestyle products in their California studio. They are known for high quality, customer service and amazing custom inlay work. “ Thalia and I have been longtime fans of Gibson,” says Chris Bradley, Founder and CEO of Thalia Brands, Inc . “My favorite guitar is my 1938-Reissue Gibson SJ-200 and Thalia’s is her Epiphone Hummingbird. The opportunity to collaborate with Gibson to create co-branded capos, phone cases and other high-quality accessories is a dream come true for us,” adds Chris Bradley . “We have ambitious plans for the future as we extend our reach into other guitar accessory categories and this collaboration with Gibson will enable us to make even better products that Gibson Guitar fans will surely love”.
Aviator Nation is a 1970’s inspired California lifestyle brand. It was born in Paige Mycoskie’s garage in Venice Beach , 2006, and has since grown into a global lifestyle brand. Paige’s passion for 1970’s fashion and the music that defined that time period inspired her to create her own clothing stitched by hand. While working at a surf shop in Southern California, she purchased a sewing machine and spent nights after work teaching herself to sew, determined to create garments with the same look and feel of the vintage pieces she had been collecting for years. Paige believes in the universal power of music to unite people for positive change. Her garments are all handmade in California, in the Aviator Nation factory where each item is distressed to a degree of perfect imperfection, creating a one-of-a-kind piece. Keeping the garments Made in America is a core value of Aviator Nation which will be available late 2019.
Over the last few months, Gibson has also entered into over 40 fee-free IP licenses in support of TV and movie productions, some of which are expected to become global feature film releases. “We are honored by the demand for use of our IP by renowned producers and directors around the world and we look forward to more collaborations with the creative industry,” said Cesar Gueikian .
Mal schauen, ob das ein erfolgreicherer Ansatz als die Versuche der letzten Jahre ist.
Wie steht Ihr zu Les Pauls unter dem Gibson Brand von den genannten oder anderen Herstellern? Interessiert? Spannend? Offen? Grundsätzlich dagegen? Verwässerung der Marke?
Auf der Homepage vom Gibson wurde schon letzten Januar zu dem Thema folgendes veröffentlicht:
Gibson Reveals Exciting New Product Line-Up & Artist Collaborations Ahead of Winter NAMM
1.18.2019
NEW GIBSON GENERATION LINE INCLUDING THE G-45 STUDIO AND G-45 STANDARD ANNOUNCED TODAY. CHUCK BERRY ES 350T AND CHRIS CORNELL ES 335 TRIBUTES CONFIRMED FOR 2019 RELEASE
NASHVILLE, Tenn., Jan. 18, 2019 -- Winter NAMM Room #207 -- As previously announced, in 2019, after more than a century, GIBSON artists, players and fans will experience the all American-made instrument brand rejuvenated. The guitar of choice for artists in rock, pop, country, blues, folk, jazz and beyond, the new GIBSON era celebrates iconic models while looking to the future with instruments that will nurture new players across generations, genders and genres of music. GIBSON will showcase the new line-up and artist collaborations next week at NAMM in Anaheim, CA, January 23-27. The new GIBSON guitars will be available for purchase later this year.
"We're paying tribute to the Golden Era of Gibson by restoring authenticity for musicians with our new lineup of Classics," says Cesar Gueikian, GIBSON's Chief Merchant Officer. "True to our DNA, our new Les Paul Standard returns to the classic design that made it famous. And the same can be said of other models" adds Gueikian. Designs like the Les Paul and the SG once again embrace the features and construction details that made them legends in the first place: a Les Paul Standard '50s spec and a Les Paul Standard '60s spec as well as one with P90 pickups; a Les Paul Special in TV Yellow and Les Paul Junior Tobacco Burst; an SG Standard and two new 61 spec SG's with "maestro" and "sideways" Vibrolas.
"We're refocusing on our core range of guitars that will become the foundation for our future," Gueikian says. "And that will give us the ability to bring new ideas to market with limited runs.
The new Contemporary lineup includes a Les Paul Tribute Double Cut Junior with a single P90 and a Les Paul Tribute Double Cut Special with dual P90's, both offer fans an accessible price point with the quality and craftmanship of a GIBSON guitar made by our luthiers in Nashville, TN. "The Contemporary line also introduces a new concept with the Les Paul and SG Modern," adds Gueikian. "We did a listening tour visiting with dealers, artists and guitar enthusiasts and took the best ideas into the new Modern offerings. They incorporate many contemporary updates that players have embraced such as lighter-weight bodies, innovative slim taper neck profiles for full-access to the high frets, ebony fingerboards, high output versatile pickups and a push-pull control system to pivot between the humbucker and the P90 sounds, both of which have defined so many genres of music since we invented them."
"This refocusing extends well beyond GIBSON's electric guitar designs onto our acoustic designs," adds Gueikian. For starters, there is the new Gibson Generation line of acoustics--high-quality, USA-made guitars built by the same hands that make the J-200 and J-45's by providing premium access aimed to younger, or newer, "generations" of players. This new Gibson Generation line's first offerings, the G-45 Studio and G-45 Standard, priced at $999 and $1299 respectively, feature solid Sitka spruce tops and walnut back and sides and exquisite finishes. "We are very excited about the new Gibson Generation line offering the Gibson craftmanship at an accessible premium price point."
At the pinnacle of Gibson, is the Gibson Custom Shop which is currently making the most historically-accurate vintage re-issues ever made. "We have recently put our Custom Shop re-issues in the hands of some of the most knowledgeable vintage experts and collectors, who inspected every detail and put them through the lens of the 'ultimate guitar geek test' and they were blown away by our craftmanship, accuracy, aging techniques and sound," says Gueikian. "And then you have our made to measure custom program, where our artists and fans can design their own guitar, which today represents a large and growing share of our Custom Shop production. That's a testament to the quality, craftmanship and innovation being driven out of the Custom Shop."
"The future of GIBSON will see a much more holistic, integrated approach to working with our artists."
GIBSON teamed with Chuck Berry's Son and Grandson to create Berry's famed ES-350T which will be out this year. GIBSON will also release a limited-edition, Chris Cornell Tribute Model ES-335; only 250 will be available with a portion going to charities in his name. Over the years, GIBSON partnered with Chris to work on his original ES-335 Artist Model and it was immediately clear that he had an innovative eye for guitar design. Features like the aged Lollartron humbucking pickups, clear "no number" Top Hat knobs, Olive Drab Satin finish, and Mother-of-Pearl Chris Cornell 'signature' peghead inlay make this guitar one of GIBSON's most distinct artist offerings to date and more importantly a fitting tribute to Chris Cornell.
Across all of GIBSON's product lines, the story will continue be told with the brand's greatest partners--its musicians. In addition to receiving input and advice from legendary players like Slash, who tested the new line of Les Paul classics and has taken them on his new tour, GIBSON currently has a wide array of exciting signature models in development with musicians (see the list below with more to come later in the year). "Our artists are going to be an integral part of what we do," Gueikian says. "Our solutions for guitarists will continue to leverage the past and set up the future at all levels. We're excited about musicians from the past, present and future at all levels. We work for the artist, it all starts with our musicians.
There is a renewed commitment to additional guitar brands under the GIBSON umbrella, including Epiphone, Kramer and Steinberger, the first of which GIBSON President and CEO James "JC" Curleigh says will play a significant role in the company's new vision. "If you look at Epiphone's heritage, it dates back to 1873—and its full story is yet to be told. And who played Epiphone? Paul McCartney. Bob Dylan. John Lennon. There's an incredible lineage there, and Epiphone guitars are some of the highest-quality accessible guitars in the world. They're amazing instruments, especially for the price, which is why so many working musicians play Epiphone. The Epiphone story is one that we can't wait to tell through a modern-day lens."
Signature Artist Guitar Announcements 2019
George Thorogood — Epiphone Ltd Ed Thorogood "White Fang" ES-125TDC
Jared James Nichols — Epiphone Limited Edition Jared James Nichols 'Old Glory' Les Paul Custom Outfit
Chris Cornell — Chris Cornell Tribute Gibson ES-335
Dave Rude — Epiphone Limited Edition Dave Rude Flying V Outfit
Dave Amato — Custom Shop Dave Amato Signature Axcess Les Paul
Brian Ray — Custom Shop Brian Ray 62 SG Jr.
Lee Roy Parnell — Custom Shop Lee Roy Parnell Signature 1959 Les Paul Standard
Slim Harpo — Slim Harpo '62 ES-330
Chuck Berry Estate — Custom Shop Chuck Berry Tribute ES-350T
ABOUT GIBSON
Gibson Brands, the world's most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, Steinberger and Gibson Pro Audio division brands Cerwin Vega, KRK Systems and Stanton. Gibson Brands is dedicated to quality, innovation and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands.
Was haltet Ihr von der dabei beabsichtigten Stärkung der Marke Epiphone und den Produkten darunter? Weg von der Billig-Schiene von Gibson-Modellen?
leben und leben lassen . 
